We all look for the best ways to spend our advertising dollars. The truth is, it can be overwhelming. What's the best medium? How many people can we reach? What benefits will my company receive?We are constantly bombarded with advertising messages so it's important to take notice of what turns our head.
People are usually apt to recognize whatever is different - you probably do too. For instance, the upside down billboard, the little signs on the bathroom stalls, and the once-a-year Super Bowl commercials. Since most of us don't have the extraordinary budgets required to use billboards or Super Bowl commercials (and many of us aren't excited about bathroom advertising) we have to find something else.Guess what? There is a new medium - a new way of advertising and its benefits will reach into local communities for years.
The program, called Buy A Barricade, began in Ocean Springs, MS last year.
Coastal cities are jumping on board and people are taking notic...